Description
From Corporate Ladder to Corporate Lattice™
The long-predicted talent gap is upon us. Knowledge professionals, who are in ever-decreasing supply and ever-increasing demand, will drive business growth in the early 21st Century. And these are the same workers who are irreversibly blurring the relationship between work and life and redefining what it means to build a career.
Mass Career Customization is a wake up call to corporate America and a guide book for business leaders. Centered on the powerful insight that today's career is no longer a straight climb up the corporate ladder but rather an undulating journey of climbs, lateral moves, and planned descents, the book provides a refreshing answer to attracting talent and strengthening leadership pipelines while providing more varied and paced career journeys.
Mass Product Customization taught companies that tailoring products and services to satisfy diverse customer appetites unlocks new profitability and growth. In Mass Career Customization, the authors extend this concept to an organization’s workforce through a brilliantly conceived and innovative framework that identifies the four core dimensions of a career: Pace, Workload, Location, and Role. Employees collaborate with their employers to correlate these dimensions to each employee’s talents, career aspirations, and evolving personal life circumstances over time as well as to the enterprise’s shifting marketplace strategies and resulting need for talent.
Scaling the corporate ladder used to be the very definition of professional success. But organizational hierarchy is not what it used to be—nor is the corporate workforce. Benko and Weisberg convincingly argue that a paradigm shift is already underway—one in which the Corporate Ladder is giving way to the Corporate Lattice—and that Mass Career Customization is the framework for how work will get done and careers will be built in lattice organizations.
“…the most important life/work book this year”
—Lisa Belkin, The New York Times
